Typography as Voice: Choosing the Right Serif

Typography is the voice of your brand in written form. While sans-serif fonts dominated the digital landscape for years, we're witnessing a renaissance of classic serif typefaces—and for good reason.

EB Garamond, Baskerville, and similar serif fonts carry centuries of typographic heritage. They communicate tradition, authority, and timelessness. When paired thoughtfully with modern sans-serif fonts like Inter or Helvetica for body text, you create a visual hierarchy that feels both classic and contemporary.

The key is balance. Use serifs for headlines to command attention and establish gravitas. Use clean sans-serifs for body copy to ensure readability across devices. This combination has become the hallmark of premium digital experiences.